At Webstarta, a remote [global] SaaS web design agency, I contributed to crafting a strategically designed main website - a dynamic landing page that efficiently collects essential information.
Visit WebstartaOngoing
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The primary objective of this project was to create a visually
appealing and informative landing page that would capture the
essence of Webstarta's services, process, encourage visitor
engagement and acquire clients.
As the UI/UX Designer, I was responsible for crafting the user interface and user experience design for the landing page.
Strategy Phase: In the initial strategy phase, we delved
deep into understanding our client's goals, target audience, and the
unique challenges of
their projects. We conducted extensive research and analysis to
formulate a clear design strategy.
Launchpad Phase: Moving forward, we entered the launchpad
phase. Here, we focused on designing a dynamic landing page that
effectively
communicates our agency's offerings, our design process, and how
potential clients could initiate a discovery call.
Continuous Improvement Stage: Currently, we're at the
continuous improvement stage. This ongoing phase allows us to gather
real-time
user data, refine our designs, and make data-driven adjustments. It's
a dynamic approach that ensures our designs continuously align with
user needs and market trends.
Getting people to talk to and gather insights from was initially
challenging. However, we discovered that Twitter's new feature,
Communities, was a valuable resource. It allowed us to send
surveys
directly to our target audience. Additionally, we found LinkedIn
to be
effective for connecting with individuals interested in B2B SaaS.
The landing page design incorporated visually appealing elements,
a clear call-to-action, and content that effectively communicated
Webstarta's services and process.
Though a work in progress, Webstarta's GDD approach has already
yielded promising outcomes. The agency now boasts a modern and
informative landing page that effectively communicates their
services and processes and converts visitors.
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Collaboration with clients is essential for successful design projects.
Effective communication of the agency's mission is crucial in landing page design.
Designing for user engagement and clear calls-to-action can enhance conversion rates.
Growth driven design is a very effective method of designing.
You've earned a virtual round of applause! 🏁👏